Sony surprises with piercing poster for The Girl With The Dragon Tattoo

Director David Fincher (Fight Club, The Curious Case Of Benjamin Button) is helming the Hollywood version of The Girl With The Dragon Tattoo, based on the book by Swedish writer Stieg Larsson and due for release on December 21, 2011.

Larsson’s Millennium series has been brought to the screen already in three European productions featuring Noomi Rapace as Lisbeth Salander – but Fincher has chosen Rooney Mara (The Social Network) for the lead role and Daniel Craig (Quantum Of Solace) for the choice part of Mikael Blomkvist.

Sony Pictures has ramped up its marketing campaign for the film with a controversial black and white poster featuring Craig (looking like a dishevelled but sexy James Bond) embracing Mara, who is partially nude and sporting a pierced nipple. The result is a gritty, risque teaser for the movie, which has been called “the darker choice for Christmas viewers” this year. What do you think?

Picture of Daniel Craig and Rooney Mara, with a pierced nipple, in The Girl With The Dragon Tattoo movie
Daniel Craig and Rooney Mara star in director David Fincher’s adaptation of The Girl With The Dragon Tattoo.

9 thoughts on “Sony surprises with piercing poster for The Girl With The Dragon Tattoo

  1. I commend Rooney for “embracing” the role of Lisbeth by committing to the piercings [the nipple tattoo is damned hot]. I can’t see how anyone would expect her to get real tattoos, especially if she wouldn’t want to–tattoos are pretty damned permanent, n’est pas? Again, I think, Swede’s or those who hold onto the notion Noomi Rapace “owns” the role should open their minds, and stop being so prejudice against American–or Hollywood–film makers. I think Fincher is capable of capturing the “grittiness” expected.

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  2. I’ve read the books. Rapace was indeed excellent, but I still feel she was too old for the role. I’ve seen the teaser and trailers for the Hollywood version, and I think Fincher will have done fine. I think we should give Mara a chance. I personally feel Swede’s or lovers of the Swedish versions mostly come off with a predisposition against the upcoming Hollywood attempt, as if because the books were written by a Swede and the original films were Swedish, then American’s “have no right” getting anywhere near the story…as if they are some sort of sacred icons. I think if you’re looking for failure, you’ll find it.

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    1. Uhhh……she really got all those things pierced, fyi. She didn’t have even her ears pierced before, but she got it all actually done. Except the tats.

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    1. Thanks Denise… Me too! Am counting down the months. It’s not exactly Christmas movie fare but at least it’ll be something vastly different from the usual romcoms and children’s films on offer in December!

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  3. It’s quite clever really. The book is perceived as for an older audience, more literary types. This will certainly pique interest among the younger crowd.

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    1. Clever indeed… And every advertising guru knows that sex sells – in all forms! Am keen to see what Fincher does with his version. I liked the European films for their noir-ish look and feel so I hope he can retain some of that and not become a slave to the Hollywood gloss!

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